Securian’s business lines needed access to an email template that was designed and developed with both the in house marketing specialist and end user in mind. Final emails needed to work across all email platforms and maintain best UX and visual design processes.
Design and develop an extensive responsive email snippet (HTML code that can be pieced together with other parts of code) library that is easy for the marketers, with no coding experience, to use and designed with the best user experience in mind.
I designed and developed the library with best user experience and visual design practices. I created documents to explain the templates and how to use them for the marketers. I then implemented a plan to integrate the templates into the marketing teams. This included technical support until marketers felt confident to use them without support. The end result was functional, easy to use, responsive email templates.