Minnesota Top Team’s original site had not been updated for a few years and over the years it had accumulated a lot of user issues. The site had confusing navigation, language and way to sign up. Minnesota Top Team also had a disjointed visual brand standard.
Create a unified brand, consistent with the logo and the owners’ vision for the gym. Unify the navigation, clean up all the dead ends, provide clear language, that allows the user to sign up for classes quickly and efficiently.
MTT had two major outcomes.